In the month following the launch of the meatless burger, Burger King revealed its sales increased by 28 percent. California-based brand Impossible Foods produces the burger’s plant-based patty.
On October 11, the nuggets were released in select markets (Des Moines, Iowa, Boston. The vegan chicken nuggets join two other plant-based items that were also developed by Dutch brand The Vegetarian Butcher, the Rebel Whopper burger and the Vegan Royale chicken-style sandwich on the Burger King U.K. The European launch of the Rebel Whopper followed the chain’s introduction of the Impossible Whopper in the U.S. On October 6, 2021, Burger King announced that it would be rolling out Impossible Chicken Nuggets to the menu. He added: “Working with Burger King on the Rebel Whopper has been amazing, and we can’t wait for all Burger King guests to enjoy it.” “ create products for meat lovers, with the ambition of providing the same taste and experience, but plant-based,” he explained. In a release, Jaap Korteweg, the founder of The Vegetarian Butcher, said his goal when founding the company nearly a decade ago was “to be the biggest butcher in the world.” Last November, Burger King launched The Vegetarian Butcher’s meatless patty in its plant-based “ Rebel Whopper.” The chain added the meatless burger across 2,500 restaurants throughout Europe and Ireland. For over two years, the Impossible Whopper has been a Burger King menu item and is a phenomenal hit among many vegetarians. This isn’t the first time the fast-food burger joint has partnered with The Vegetarian Butcher. Burger King just rolled out a new plant-based nuggets. | Burger King Burger King Gets More Vegan Options The fast-food burger chain launched the plant-based Impossible Whopper last year. “Burger King is reacting to the steady trend towards a conscious diet and a growing number of guests who are increasingly plant-based,” Schmäing explained. The fast-food chain says it launched the new meatless nuggets to meet the growing demand for plant-based food. The soy-based nuggets feature a golden, crispy breadcrumb exterior made form deep-fried batter. In celebration of World Vegan Day, which fell on. He continued: “Together we have created a product that we are sure that our guests will love.”Īccording to Burger King, the vegan nuggets look, cook, and taste similar to its chicken nuggets. Burger King is putting a new spin on its vegan nuggets by introducing the Dirty flavor for a limited time only. The vegan Chicken Nuggets aren’t an own product by Burger King though, they are sourced from the coolest dutch brand, THE VEGETARIAN BUTCHER, now part of Unilever. “We look forward to expanding our collaboration with our colleagues at Burger King,” Hugo Verkuil, CEO of The Vegetarian Butcher, said. Starting from September 1st, the new plant-based Nuggets will be available at all branches in Germany.
Unilever acquired the plant-based meat brand in 2018. The new vegan nuggets are made by The Vegetarian Butcher. “From September on, guests can look forward to tasty, meat-free nuggets in all German restaurants,” Klaus Schmäing, Director of Marketing for Burger King Germany, said in a release. The catch? They’re only available in Germany-for now, at least. Fast-food burger chain Burger King just added vegan chicken nuggets to its menu.
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